Not every organization needs an agency. Some need a strategist.
Nonprofits raising money for impact, institutions building lasting campaigns, and professional service firms whose clients have options. I work where the audience is discerning and the margin for error is low. With 8 years of experience across agencies, institutions, startups, and national campaigns means I have seen what works and what gets ignored. I bring that to every engagement.Leading With Experience.
8 Years. 3 Sectors. One Guiding Philosophy.
At the age of 17, while living in Bangalore in India, I landed my first design client from New York City. That engagement taught me early what formal education later confirmed: the quality of the work is what crosses borders, and and reputation is built on that quality not credentials.
At 19 I got my first job in corporate America, working at a marketing agency based in Kansas City and learning what it meant to produce under pressure, inside a structure, for clients with real stakes in the outcome. That experience built the professional foundation everything since has been built on.
Later that year I came to Canada to pursue a bachelor's degree in management at the University of Lethbridge. The university years were my career's first serious chapter. While studying, I built SnackRadar, a platform connecting students with free food on campus that grew to 3,000 users and was covered by Global News, CTV News and the Lethbridge Herald, and the idea won $1,000 at the LaunchPoint Pitch Competition. Alongside that, I ran campaigns for student union elections, produced fundraising pitch decks and donor materials for the Chancellor's office, led the national marketing campaign for the Bridge Prize literary competition, and delivered brand strategy and board recruitment consulting for Volunteer Lethbridge. I was recognized with the Dan Kazakoff Award in Student Leadership and the John Brocklesby Award of Excellence, the student union's highest distinction.
Since graduating, the practice has sharpened around a specific kind of work: communications for organizations whose audiences are major donors, institutional partners, and high-net-worth clients. Nonprofits raising serious money. Universities and private schools running advancement campaigns. Professional service firms that need a presence reflecting the caliber of client they serve.
My guiding philosophy is simple: Most marketing is built for volume, which means it is built for no one in particular. I work the other way. Every message I write is for a specific person, shaped around what they need to understand, feel, and believe before they act.
Solving food insecurity using marketing.
During my final semester of university, I built a platform called SnackRadar that helps students find free food on campus while preventing food wastage at events. Since its launch the platform has been used by almost 3,000 students, has prevented tons of food waste, has helped feed hungry students, and has inspired several other students to build solutions for problems that they see their peers facing.
The platform has received local and national coverage for an innovative way to solve two complex solutions. This is a prime example of using marketing to divert attention to social issues that have a tangible impact on people's lives.
Past Projects
The Bridge Prize
Biennial national campaign promoting one of Canada's premier short story competitions. Developed and executed across two complete cycles on behalf of the University of Lethbridge, reaching literary communities and institutional partners coast to coast.
National Literary Campaign
Office of the Chancellor, UofL
Pitch decks and donor materials for scholarship endowment campaigns and institutional fundraising. Developed directly with the Office of the Chancellor to articulate the case to major institutional donors.
Fundraising Communications
Volunteer Lethbridge
Full brand redesign and board member recruitment consulting for one of southern Alberta's leading volunteer mobilization organizations. Brand strategy and recruitment materials delivered from the ground up.
Brand & Organizational Consulting
SnackRadar
Built, marketed, and grew a campus food-sharing platform to 3,000 active users while completing a business degree. Covered by Global News and the Lethbridge Herald. Placed third at the LaunchPoint Pitch Competition. Still running.
Platform & Community Building
PRO BONO WORK
For organizations that can't afford it, but deserve it anyway.
Each year I take on a small number of pro bono engagements for nonprofits, community organizations, social enterprises and locally owned family businesses doing meaningful work on limited budgets. Full-service. No compromise on quality.
Brand strategy and identity refresh
Case for support and donor communications
Campaign strategy for signature programs
Website copy and digital presence
Stakeholder recruitment strategies
Let's talk about what you're trying to accomplish.
Whether you're running a capital campaign, building a donor strategy, or looking for someone to manage how your firm is perceived by high-net-worth clients, the right first step is a conversation.